Agricultural marketing involves in its easiest form the buying and selling of agricultural produce. Agricultural marketing is composed of all of the functions and services used in moving the commodities in the producer to the final consumer.
It features not only the physical movement to the place where the product is desired but also putting it into the form and amount is desired and getting it ready at the time it is wanted. If you need any consultancy regarding agricultural marketing then You can find ‘Consulting Services-AG ‘
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These are the few steps by which agricultural marketing follow with little description.
In modern marketing, the agricultural produce must undergo a set of transfers or transfers from one hand to another until it finally reaches the customer. This is achieved via three major marketing functions namely
With the help of transportation, the crop which is produced from the field is taken to some common assembling region or the marketplace.
Planning for consumption( processing)
The produce could possibly be marketed, as accessed from the area, or might be washed, graded, processed and packaged either by the farmer or village merchant before it’s carried to the marketplace. Some of the processing is necessary for the conservation of calibre.
It involves the operations of entire selling and retailing as various factors. By a set of indispensable adjustments and equalizing purposes, it is the job of distribution platform o match the available supplies with the existing demand.
Above are some factors which really helps you to manage and understand the agriculture market.